One Eye Deer: Marketing Stories for Professional Growth

#10: Good Product vs Good Marketing

In "EP 10: Good Product vs Good Marketing" of the “One Eye Deer” Podcast, we learn further if we should opt for a good product or good marketing for your business.

Have you ever been to a hawker centre where there may be two or three stalls selling the same type of food such as chicken rice, char kway teow, or wanton noodles? 

But one of the stalls has a perpetual long queue where customers queue up to one hour during peak hours, and the other stalls have barely a crowd. This is true for almost every hawker center, at least in Singapore.

Apparently,  the food at many of these stores are not any much better or different than their competitors. Yet they are queues of people waiting to order from them. 

You will find similar situations for the same types of businesses in the same geographical location like computer shops, wholesale markets, or industry specific malls.

So why do these hawkers have long queues?

Join certified marketing management consultant, J C Sum, as he explains if either a good product or good marketing is the best solution to increase sales for your business.

 

Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.

 

About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

 

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.

#9: Is the Customer King?

In "EP 9: Is the Customer King?" of the “One Eye Deer” Podcast, we discover if customers are always right when dealing in business.

Mr. Mus, the owner of a renovation company, put his right hand man, Nico, in charge while he had to travel overseas for a couple of days for a business trip.

The day Mr Mus left, a customer called Mr. A sauntered into the office with his wife. Mr A looked at Nico head to toe and scoffed. But he nevertheless explained to Nico what he wanted, Nico noted Mr A's needs and demands, and worked out a quote and presented it to Mr A.

Mr A looked at the quote with a horrified face and said that the price is ridiculous and must be wrong. He scolded Nico and said he must not know what he is doing.

4 days later, Mr A returned when Mr Mus was back from his business trip, with Mr A complaining about Nico being useless and incompetent and overcharged him in his quotation.

Mr Mus looked up and said, it seems Nico made quite a big error, the fee for renovation is not $60,000, it should be $110,000 but he will give a 10% goodwill discount for the mistake.

Mr A was shocked and did not know how to respond, and stormed off.

Why did this happen? Was Mr Mus right to manage the customer in this manner? 

Join certified marketing management consultant, J C Sum, as he discusses further if customers are always the king when dealing in a business transaction.

 

Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.

 

About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

 

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.

#8: What Brazilian Jiu-jitsu Can Teach You About Making Money

In "EP 8: What Brazilian Jiu-jitsu Can Teach You About Making Money" of the “One Eye Deer” Podcast, we explore how the attempt by the Gracies to showcase Brazilian jiu-jitsu during the ultimate fighting championship or UFC paid off.

The Gracies are a legendary family from Brazil that developed the modern BJJ system in around 1920 and passed down to subsequent generations. 

The chosen brother to represent the Gracies in UFC 1 was Royce Gracie. UFC 1 was the first mainstream mixed martial arts or MMA tournament. He was not the best or biggest Gracie fighter but they wanted to show that a smaller fighter could beat bigger fighters with BJJ. The motivation for presenting UFC was to showcase Gracie's Brazilian jiu-jitsu system to the world.

Ultimately, pun intended, their attempts paid off. Royce ran through the UFC tournament and beat 3 opponents (all larger than him) in one night to win UFC 1. He would repeat the feat the next year at UFC 2. 

Eventually, BJJ got the global exposure and rise in popularity that was intended. Today, every MMA fighter on the planet will train BJJ as one essential part of their skill set.

So what’s the secret behind the success of BJJ?

Join certified marketing management consultant, J C Sum, as he discusses further what you can learn from the Brazilian jiu-jitsu to make more money for your career or business.

 

Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.

 

About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

 

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.

#7: Brand an Idea in One Sentence to Sell It

In "EP 7: Brand an Idea in One Sentence to Sell It" of the “One Eye Deer” Podcast, you will learn how you can capture your audience better in the digital age.

In traditional marketing, you may have 30 seconds to communicate your brand message. You have some time to communicate with customers through newspaper ads, TV ads, outdoor media placements and exhibitions or roadshows.

In today's age of social media, people's attention spans and maybe IQ have been decreasing.

Now, you have only 5 seconds to capture your audience's attention. You have to tell your target audience who you are, what you do and what is your value is before they scroll pass their social feed or Google search results.

This 5-second rule doesn't just apply to brands looking to market their products. It can also apply to job hunters trying to stand out from candidates for a position in a company. Or maybe you are an employee in an organisation looking to pitch an idea or proposal for internal change to benefit the company.

So the golden question is: how do you communicate an idea or message in a single sentence within 5 seconds.

Join certified marketing management consultant, J C Sum, as he discusses how you could capture the attention of your audience in today’s digital age.

 

Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.

 

About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

 

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.

#6: How to Build a Million-Dollar Business

In "EP 6: How to Build a Million-Dollar Business" of the “One Eye Deer” Podcast, we discover how you go about building a million dollar business.

In layman’s terms, it means a company should have secured a million dollars worth of business to be considered as one.

The term “million dollar business'' in itself is a vague term. There are several ways to value a business. If someone offers to buy your business for a million dollars, it is a million dollar business. Some people use an industry multiplier on revenue.

So what’s the best way to build a million dollar business?

Join certified marketing management consultant, J C Sum, as he reveals the basic approach to build a million dollar company. You can apply this approach regardless of what the revenue goal is whether it is $10k, $100k or $1 million.

 

Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.

 

About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

 

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.

#5: Does FOMO Marketing Work on You

In "Episode 5: Does FOMO Marketing Work on You?" of the “One Eye Deer” Podcast, we explore the “fear of missing out” phenomenon, also known as FOMO. 

The FOMO marketing strategy is a form of marketing in which you leverage the customer’s time-sensitive desire and market to them in order to make a sale. The marketing message and advertising is structured in a very specific way. Such that, it triggers impulsive customers to make a purchase. 

One recent example in Singapore, Malaysia and other cities was the launch of the Swatch-Omega collaboration - the Moonwatch. Hours before the stores opened, customers queued up for hours to wait in line at the chance to buy the watch, even though it was not a limited edition. The crowds got rowdy and the police had to be called in.

So why were so many people scrambling to get in line for the chance to get a Moonwatch at wee hours of the morning?

Join certified marketing management consultant J C Sum, as he discusses how brands and marketers use FOMO marketing to psychologically pressure customers into wanting a product or service.  He also shares his experiences with FOMO marketing at a Xiao Long Bao restaurant in Shanghai, and offers his thoughts on the recent Moonwatch launch.

 

Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.

 

About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

 

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.

#4: Why did ”Ah Girls Go Army” the Movie Make $2.5mil?

In "Episode 4: Why did "Ah Girls Go Army" the Movie Make $2.5mil?" of the “One Eye Deer” Podcast, we explore how a film that was universally  critically panned still made big money at the local box office.

“Ah Girls Go Army” follows the first batch of female recruits as they undergo and serve National Service in the fictional near future of Singapore. This movie is a spinoff of the popular and financially successful “Ah Boys to Men” franchise, about a group of army recruits in National Service in Singapore. The franchise has collectively grossed more than S$25mil. 

For the spin-off “Ah Girls Go Army”, it received widespread criticism and scorn prior and after its release. Despite these bad reviews, Ah Girls Go Army has made $2.5mil  as of 17 Feb 2022 off a $2mil budget. Factoring marketing, it would not have made money off the box office yet. However, there was a lot of sponsorship money involved which should have covered most costs, if not more. So ultimately, it is still a financial success for the producers.

So, why did “Ah Girls Go Army” make $2.5 million in under 3 weeks of its release even though the reviews are so bad?

Join certified marketing management consultant J C Sum, as he shares his experience working with director Jack Neo’s production team on a TV show and explores why Jack Neo’s movies are so successful with local audiences. What is his secret formula?

 

Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.

 

About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

http://www.instagram.com/AHMband

http://www.facebook.com/anhonestmistake

http://youtube.com/anhonestmistaketv

http://www.ahmband.com

http://linktr.ee/anhonestmistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.

 

#ahboystomen #ahgirlsgoarmy

#3: How Scammers Use Digital Marketing in Scams

In "Episode 3: How Scammers Use Digital Marketing in Scams" of the “One Eye Deer” Podcast, learn how scammers use digital marketing tactics to scam people online.

Online scams have been on the rise and scammers are becoming much more sophisticated in the execution and methodology of their scams. They are using technology and digital marketing tactics to bait and lure unsuspecting victims into phishing scams. 

According to Wikipedia, phishing is a type of social engineering where an attacker sends a fraudulent (e.g., spoofed, fake, or otherwise deceptive) message designed to trick a person into revealing sensitive information to the attacker or to deploy malicious software on the victim's infrastructure like ransomware.

In this episode, certified marketing management consultant J C Sum, will breakdown how these scams work, share the digital marketing methodology behind the scams and offer 6 tips to protect yourself from being scammed.

Original article links:

• Google ad bank scam: Victim tells how she was duped of nearly S$20,000 in sophisticated ploy
• OCBC phishing scam left victim broke and starving on Christmas Day
• I Lost Over $72,000 To "Affiliate Marketing" Job Scam
• Police warn of new trend in online scams; NSF loses over $6,700 in savings 

 

YouTube Channels on Online Scams

• Scam Baiter 
• Kitboga
• Scam Payback 
• Jim Browning

 

Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.

 

About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

http://linktr.ee/anhonestmistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.

 

For feedback, promotional opportunities and inquiries, please contact us at info@oneeyedeerpodcast.com

#2: When to Ask for More Money

In "Episode 2: When to Ask for More Money" of the “One Eye Deer” Podcast, learn when is the right time to ask for more money.

If you are a business owner, this refers to justifying when to raise the price of your product or service. And if you are an employee, it means asking or negotiating for your salary raise, bonus or promotion.

You may think that you deserve a raise or are justified in charging higher prices because of the time you have spent working in the office or shop. But, is time really the best measurement of value to your employer or customer?

Join certified marketing management consultant, J C Sum, as he discusses how you should reframe the question first and ask why you are deserving of more money.

Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.

 

About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

http://linktr.ee/anhonestmistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.

 

For feedback, promotional opportunities and inquiries, please contact us at info@oneeyedeerpodcast.com

#1: The Secret to Marketing Anything

In "Episode 1: The Secret to Marketing Anything" of the “One Eye Deer” Podcast, learn how you can market anything by knowing this one secret. This applies to a business owner marketing a product or service or an employee looking to stand out to get a raise, promotion or bonus.

• Why should someone choose to buy your product or service over a competitor?
• Why should you receive a salary increment or be promoted over a colleague?

If you have trouble answering those questions, the problem is because you have not identified and communicated a difference in your product or yourself that is of value to your audience.

The good news is that the problem is likely a marketing problem, not a product problem.

Join certified marketing management consultant, J C Sum, as he shares the secret to marketing anything. Find out how to stand out from others whether in the office or in the marketplace in less than 10 minutes!

Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.

 

About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

http://linktr.ee/anhonestmistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.

 

For feedback, promotional opportunities and inquiries, please contact us at info@oneeyedeerpodcast.com