One Eye Deer: Marketing Stories for Professional Growth

#20: Learn to Learn

In "EP 20: Learn to Learn" of the “One Eye Deer” Podcast, discover how you can learn for your own self-development and growth.

The traditional education system is flawed for most people. If you are one of the people who fits the system that it was designed for, then you will do well. If not, you will struggle.

The traditional education system is necessary from a national policy perspective. Education policy makers must find a system that can work for the largest percentage of students to produce the type of human resource that can ultimately benefit the country, based on the needs of the nation.

However, the fact is, that approach may not work for half the population. And they can fall through the education cracks. The system is also results oriented using standardised exams as the benchmark for grading.

Exam questions are also expected to be answered in a specific way with little room for deviation from the norm.

As a result, rote learning and memorisation are common as they are key to achieving academic success. 

The reality is, success in the business or professional world is nothing like standardised exams. In fact, it is those that can be innovative and operate outside the box that tend to be more successful.

So how can you learn to learn?

Join certified marketing management consultant, J C Sum, as he discusses ways you can learn to learn that is outside of schools.

 

Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.

 

About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

 

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.

#19: How to Get Paid More for Your Work

In "EP 19: How to Get Paid More for Your Work" of the “One Eye Deer” Podcast, learn how you can provide more value through your work.

Whether you are an employee for a company or a business owner, one primary goal is to increase your salary or revenue.

One of the time-tested and proven ways to get paid more is to ensure you offer value to your company or customers.

In today's competitive landscape, it is not always enough to offer basic value. Especially if you are not at the top of the food chain. 

If you are a small business competing with much more established companies and maybe even global brands, just having a product or service that everyone offers is not enough, even if it is marginally better.

Likewise, if you are an employee, you are competing with peers. Some may have more experience or better education qualifications. 

Some might be with the company for a longer time and know how to play the political game. If you just do the work you are hired for competently, it may not be enough to stand out from your peers.

Having a differentiated value is vital to get an edge over the competition.

So how can you provide more value to your company and earn more?

Join certified marketing management consultant, J C Sum, as he discusses ways you can do to get paid more for your work.

 

Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.

 

About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

 

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.

#18: Strategy for a B2B2C Business

In "EP 18: Strategy for a B2B2C Business" of the “One Eye Deer” Podcast, learn how you can implement a strategy for a B2B2C business.

B2B2C refers to business to business to customer.

But first, let us understand the more traditional B2C and B2B business models.

B2C means a business sells to consumers, while B2B is a business that sells to other businesses.

This means B2B2C is a business sells to consumers and businesses in parallel

As a category, it is harder to explain and understand than B2C or B2B. But it is becoming increasingly important.

In the simplest terms, B2B2C is when a business manufactures a product and distributes the product through a network of channels or sales partners. 

However, they also accept orders, direct from customers, through their own eCommerce store. In which case, they do not have to pay a cut to the channel partner.

There are some key benefits of a B2B2C model, including reduced operating costs, better access to customer data and insights, and leverage the credibility of distribution partners.

So how can you take advantage of the B2B2C business model?

Join certified marketing management consultant, J C Sum, as he discusses the strategy to a successful B2B2C business.

 

Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.

 

About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

 

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.

#17: Invest in Yourself Through Reskilling and Upskilling

In "EP 17: Invest in Yourself Through Reskilling and Upskilling" of the “One Eye Deer” Podcast, we learn how you can upgrade your career and yourself by upskilling and reskilling.

As an employee, the value you bring to the organisation is the ability to perform tasks in your role well and help the organisation be profitable.

Differentiated value is the additional value that an employee can bring to the table which benefits an organisation, regardless of whether that benefit is directly related to their role. The benefit can also be tangible or intangible.

If there are two employees in an organisation who are up for a promotion or raise, if all things being equal, the employee who offers more differentiated value will likely be rewarded.

One way to increase your differentiated value is to invest in yourself through learning and training. You are never too young or old or experienced to invest in your learning.

In fact, in today's market you honestly have no choice. And the simple reason is, the world is changing too fast.

Even if you develop your skills and grow your experience, they may become outdated or obsolete as new technology is invented and new methods are formulated. W

So how can you apply your skills in the current market that will keep you relevant and valuable?

Join certified marketing management consultant, J C Sum, as he discusses further on ways you can upskill and reskill in today’s market.

 

Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.

 

About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

 

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.

#16: How to Get Customers to Trust Your Brand

In "EP 16: How to Get Customers to Trust Your Brand" of the “One Eye Deer” Podcast, we learn how you can build up your brand that your customers would trust.

One advantage of being an online business is lower overheads such as rent. As such, they pass their savings onto their customers.

However herein lies one of the issues. 

Imagine seeing an online posting whether it is a product description on an ecommerce site, a social media post or an online ad. Imagine that there is a branded watch for sale but selling for a much lower price than retail price or secondary markets. 

Generally, in this part of the world, particularly in South East Asia, the thought that goes through a consumer's mind is not that it is a great deal and they will buy it.

The thought is actually the opposite. Consumers will wonder why this watch is going for such a cheap price. Is it a fake, is it damaged, is it stolen or is it just a scam? And if they click on the posting and look at the seller and not recognise the name, they will be a bit suspicious.

Trust is especially important in luxury goods because of the prevalence of fakes and scams. However, having a business brand that customers will trust is essentially for any business, even if you are selling very low-ticket items.

So how can you gain trust from your customers?

Join certified marketing management consultant, J C Sum, as he discusses further on ways you can get your customers to trust your brand.

 

Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.

 

About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

 

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.

#15: How to Price and Market a Service-Based Business

In "EP 15: How to Price and Market a Service-Based Business" of the “One Eye Deer” Podcast, we learn how you can set your pricing and market your service-based business successfully.

More than 20 years ago, I was a partner in a kids party business that provided entertainment for kids' birthday parties and events.

At that time, the only such providers of kids party entertainment were freelance entertainers like magicians, jugglers, clowns, story-tellers or party hosts. These kids entertainers marketed themselves as individuals who provided a show or activity for the party.

The business and marketing issue was that everyone was selling their services by explaining what they would do, how they would do it and how much it would cost. If the client wanted some variation or customization, this would be negotiated.

When I co-founded the kids party company, I realised that it was vital to change the way party shows, games and activities were presented to the market. 

The first thing I did was to create party packages that would include a portable sound system, show, party games, cake-cutting hosting, party bags and balloon animals. When clients made inquiries, these packages would be clearly broken down and listed like product features. 

Soon, competitors began creating party packages and now it has become an industry standard.

So how can you differentiate your business from other competitors and market your service-based business in your industry?

Join certified marketing management consultant, J C Sum, as he discusses further on what you can learn from the story of the kids party entertainment business so you can price and market your service-based business further.

 

Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.

 

About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

 

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.

#14: How to Create Your Brand Story

In "EP 14: How to Create Your Brand Story" of the “One Eye Deer” Podcast, we learn how you can craft your brand story so your business would stand out further among the rest.

One of the most fundamental marketing communications techniques is to craft and communicate your brand story.

A brand story is a marketing asset that communicates your brand’s guiding principles and impacts every facet of the organization. In other words, it’s not just a marketing message, it’s also a sales pitch and a roadmap for the management and employees.

It is more than content and a narrative. The story goes beyond what’s written in the copy on a website, the text in a brochure or the presentation used to pitch to investors or customers. 

Your story isn’t just what you tell people, it's also what they believe about you based on the signals your brand sends. The story is a complete picture made up of facts, feelings and interpretations, which means that part of your story isn’t even told by you.

The success of Nabcore, Evolve & Adapt, Ramly Burger, and Piktochart, for instance, proved that their brand stories did make an impact on how they run their businesses in the long run.

So, what can we learn from these brands, and how do you go about crafting your brand story?

Join certified marketing management consultant, J C Sum, as he discusses further the approaches to creating a brand story for your business success.

 

 

Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.

 

About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

 

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.

#13: Local Marketing for Brick & Mortar Businesses

In "EP 13: Local Marketing for Brick & Mortar Businesses" of the “One Eye Deer” Podcast, we learn how you can take advantage of local marketing to promote your brick and mortar business.

Last week, I was on a road trip to Penang with my family. Along the way, we stopped by Ipoh, which is a sleepy old mining town.

When in Ipoh, we wanted to buy traditional peanut candy which is like small sweet groundnut bars. We asked the staff at the coffee shop that we were having lunch at for a recommendation and he recommended the best one which was within walking distance.

As we headed towards the shop, I noticed that it had caught my attention as we were driving into town. The signboard for the shop lot was distinctive and eye-catching. More importantly, it had the words “Peanut Candy Shop” in the shop's name. 

When we walked in, the peanut candy shop was also filled with people with a long queue of people waiting to pay.

So how could this peanut shop be very well-perceived and popular?

Join certified marketing management consultant, J C Sum, as he discusses further on how it is possible to attract more customers to your brick & mortar store through local marketing.

 

Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.

 

About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

 

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.

#12: The 5-Second Rule in Marketing

In "EP 12: The 5-Second Rule in Marketing" of the “One Eye Deer” Podcast, we learn how you can capture your audience’s attention fast in today’s world.

Global connectivity, high-speed Internet, and social media caused people's attention spans to drop significantly. Brands, businesses and content creators are fighting for consumers' attention every single second of the day.

According to a research by Wyzowl, our attention span has decreased in just 15 years. 

In the year 2000, the average attention span was 12 seconds. In 2015, the average attention span was 8.25 seconds, and I'm sure in 2022 it's around 5 seconds.

In fact, scientists reckon we now have shorter attention spans than goldfish who have an average attention span of 9 seconds.

Therefore, to make an online impression and stop consumers from scrolling past your content, or ad, you need to capture your audience’s attention within 5 seconds.

How to do so?

Join certified marketing management consultant, J C Sum, as he talks further on how you can apply the 5-second rule in your marketing strategy.

 

Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.

 

About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

 

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.

#11: You Must Spend Money to Make Money

In "EP 11: You Must Spend Money to Make Money" of the “One Eye Deer” Podcast, we learn the importance of spending money to make money and how much is needed to invest into a business.

Recently, an acquaintance in Malaysia contacted our KL office with the desire to start a business in KL or Selangor.

It is a B2C (business to consumer) to sell services directly to end clients. The nature of the business requires a physical location that caters to customers.

The acquaintance had done her own projections and calculated her initial capital outlay and monthly expenses needed to operate her business.

When we heard these figures, we immediately felt it was tremendously undervalued.

We did our own rough projections based on our experience and took the following costs in mind. Our projections for capital needed was more than twice projected and monthly expenses were almost 3 times as much as hers.

Unfortunately, the acquaintance felt our projections were too high and not realistic. And that her figures were viable.

So is it really necessary to spend first in order to generate more revenue for your business in the long run?

Join certified marketing management consultant, J C Sum, as he talks further on whether you must spend money to make more money.

 

Subscribe and listen to all One Eye Deer episodes on Apple Podcasts, Spotify, Google Podcasts, or your favourite podcast app.

 

About One Eye Deer:

The One Eye Deer podcast is produced by Evolve & Adapt, an award-winning strategy & digital consulting firm based in Singapore and Malaysia.

If you are looking to build your brand and generate massive leads and sales, book a marketing consulting call at EvolveAdapt.com

 

The “One Eye Deer” mascot was designed by Eugina Lee (IG : lee.eugina) based on the concept developed by J C Sum.

One Eye Deer theme performed and produced by Darren Teh, An Honest Mistake

Adapted from "Do-Re-Mi", “The Sound of Music”. 1959 Rodgers and Hammerstein.